Core
Brands and CMOsCause sponsorship
Your logo plus one cause, 500 to 10 lakh bags, in the cities you pick. Dashboard and ESG report included.
From ₹75K · Spark, Impact or Movement plans
Home Start here
For brands Sponsor a campaign
For NGOs Partner free
Causes 6 causes
Impact The numbers
Pricing From ₹75K
Govt & PSU National missions
Claim a tote For citizens
Help FAQs
Get a proposal
India's purpose-media platform
Your brand on a million hands. With a cause.
Brands sponsor premium cotton tote bags with a social cause. We give them free to citizens across India. Your logo gets carried for years, an NGO earns ₹10 a bag, and you get a live dashboard plus an ESG report, at 80%+ lower cost per impression than a city hoarding.
1.2M+
Bags distributed
800+
Cities reached
₹6.5 Cr+
Ad value created
50K+
Brand ambassadors
Featured in NDTV · Outlook · HT · ET
Trusted by Indian Army · IndianOil · Dr. Agarwals
500 plastic bags replaced per tote
200K+ citizens engaged
10,400 t CO₂e avoided
Printing since 2002 by Teesgraphy, Hyderabad
The problem we solve
India spends ₹1,000+ crore on ads nobody keeps.
Billboards come down. Digital ads scroll past. TV spots get skipped. The spend is gone, and so is the impression. Meanwhile, India makes 14 million tonnes of plastic waste a year, and CSR impact sits in PDF reports nobody reads.
"The world doesn't need more ads. It needs visible impact that people actually carry home."The ChangeBag principle
14M
Tonnes of plastic waste a year
<30%
Actually gets recycled
₹26K Cr
Mandatory CSR spend (FY24)
0
Measurable impressions from most CSR
Free for citizensNo purchase needed
QR trackedReal-time dashboard
ESG reportableImpact report included
NGO funding₹10 donated per bag
One bag, four winners
The ChangeBag loop.
Every rupee a brand spends moves through four people. Nobody pays twice, and the loop gets stronger with every bag.
1
Brands fund it
A sponsor picks a cause and a city. Their logo goes on the front of the bag.
2
Teesgraphy makes it
Printing since 2002. Design, cotton canvas, water-based inks, QC and delivery.
3
Citizens carry it
Free totes at markets, campuses and colonies. 200+ uses each. Every scan logs a moment.
4
NGOs earn from it
₹10 per bag goes to the cause partner, and the brand gets the ESG proof.
The process
In production in 48 hours. Completely handled by us.
From your brief to bags in citizens' hands, one team runs it end to end.
01
Choose your cause
Pick a cause that fits your brand: environment, education, health or national service.
6 causes to pick from02
Set your campaign
Pick quantity, cities and timeline. Share your logo and message and get a price.
instant price03
We handle everything
Design, production, logistics and hyperlocal distribution to markets, campuses and communities.
proof in 24 hours04
Track live impact
A real-time dashboard shows QR scans, reach and cities, plus the ESG report for your board.
live from day one
Illustrative sponsor concepts
What the bag looks like
Your brand. Your cause. One powerful bag.
A premium 100% cotton canvas tote with your logo, a cause message and a QR code. Given free, carried to markets, offices and schools every day.
1
Your brand
On a cause-first bag, a small sponsor credit (logo or website) takes 5–10% of the print. On a brand-first bag, your logo leads.
2
Cause message
On a cause-first bag, 90–95% of the print is the cause. Chosen by you, written by us if needed.
3
QR code, live tracking
Every scan lands in your dashboard and opens your campaign page or the NGO story.
4
ChangeBag × NGO co-brand
Small co-branding at the base adds credibility and cause authenticity. Add a seed-paper tag if you like.
100% cotton canvasWater-based inksReplaces 500 plastic bags
The business case
Not just a bag. A better ad buy.
Traditional advertising
- Impressions last seconds, then gone
- ~₹0.20 per impression on a city hoarding
- No emotional link to a cause
- Real-world results you can't measure
- Zero environmental benefit
- No ESG impact reporting
- Creates no brand ambassadors
ChangeBag sponsorship
- 200+ uses per bag, carried for 3–5 years
- ₹0.02–0.03 per impression
- Carried by people who believe in your cause
- Live dashboard: scans, reach, cities
- 500 plastic bags replaced per tote
- ESG report with data for your BRSR disclosures
- 50K+ organic brand ambassadors
80%+
Lower cost per impression than a city hoarding.
A ₹2 lakh-a-month hoarding seen by about 10 lakh people costs ~₹0.20 per impression. A ₹125 ChangeBag seen about 5,000 times over its life costs ~₹0.025, roughly 88% less. And it comes with an ESG report.
Your campaign potential
See the impact before you spend a rupee.
Slide to your bag count.
5,000bags
Lifetime estimates per bag: 5,000 impressions (ASI 2026 study benchmark for tote bags), 200 uses over 3–5 years replacing 500 single-use plastic bags, 8.7 kg CO₂e avoided net of making the tote, and ₹10 to your chosen cause.
Impressions
10 lakh
Seen in markets, trains and campusesPlastic replaced
25 lakh
Single-use bags never usedCO₂e avoided
43.5 t
Over the bags' full lifeTo your NGO
₹50,000
Paid straight to the causeSuggested planMovement · volume pricing
Get a quoteWays to run a ChangeBag
Pick the model that fits your budget.
The classic sponsorship is still the core. These new formats open ChangeBag to local shops, events, HR teams and loyalty marketers.
New
Local businessesNeighbourhood bag
Four local businesses share one bag: a clinic, a gym, a café and a school. One colony, one cause, a quarter of the cost each.
Shared sponsorship · 4 logos on the back panel
New
Event organisersCampus and event drops
Marathons, college fests, expos and conferences. Every attendee gets a cause tote instead of a plastic goodie bag.
Per-event kit · delivered to the venue
New
HR and corporate giftingCarry Two
Every employee gets a premium tote, and a matching ChangeBag goes free to a citizen. Gifting that shows up in your CSR report.
1 gift + 1 given · made by Teesgraphy
New
Loyalty marketersCarry Rewards
Citizens scan the bag's QR when they use it and unlock the sponsor's offers. Your bag becomes a repeat-visit channel.
Add-on · coupons and scan streaks
New
Sustainability teamsRe-Loop take-back
Worn-out ChangeBags come back through drop points and get upcycled into new products. A closed loop you can report.
Add-on · counted in your ESG report
Case studies
Early campaigns. Real results.
Clean Energy, Clean India
50K
Bags out25M+
Impressions240+
Cities"The campaign gave us a visible, physical presence in communities we had never reached through digital or OOH. People were carrying our brand into markets and homes for months."★★★★★CSR Head, oil and gas enterprise
Join the Indian Army
30K
Bags out120M+
Social reach50K+
Ambassadors"We saw recruitment enquiry spikes in cities 3 weeks after bag distribution. The connection between a physical touchpoint and a digital response was something we had not expected."★★★★★Campaign Director, defence organisation
Digital Detox
8K
Bags out18.4K
QR scans23%
More appointments"Conversion from bag QR scan to clinic appointment was something we did not expect at all. It became our most efficient community acquisition channel in both pilot cities."★★★★★Marketing Head, eye care provider
Causes open now
Causes that need a brand partner.
Ready to put your brand on a million hands?
Personal proposal in 24 hours. No commitment.
For brand teams and CMOs
The ad people keep for years.
Stop buying impressions that disappear. Put your brand on a premium cotton tote, given free to citizens. Marketing ROI and ESG proof in one campaign.
80%+
Lower cost per impression than a city hoarding
200+
Uses per bag
3×
Higher brand recall with a cause
48h
From brief to production
Why brands choose ChangeBag
Six reasons it beats a billboard.
Mobile billboards in real communities
Your brand goes where outdoor ads can't: vegetable markets, railway stations, college campuses and housing colonies. 800+ cities reached.
Dashboard-tracked impressions
Every bag has a QR code. Track scans, cities and engagement in real time, and export it all as CSV.
ESG report included
Every campaign comes with an impact report aligned with SEBI's BRSR framework, ready for your annual report.
Plug-and-play in 48 hours
Share your logo, pick a cause, confirm the budget. We handle design, production and distribution. No agency needed.
Purpose builds loyalty
Cause-led marketing creates up to 3× stronger recall, because the bag is carried by people who believe in the cause.
~₹0.025 per impression
A city hoarding works out to about ₹0.20 per impression. A ChangeBag is seen about 5,000 times over its life, with emotional pull, and the ESG report comes free.
Two bag formats
CSR budget or marketing budget. Your call.
Same bag, same distribution, same dashboard and impact report. Only the print balance changes.
Cause-first bag · CSR
90–95% of the print is the social cause. Your logo or website takes the remaining 5–10%, in a top or bottom corner. Built for CSR budgets. Your CSR committee and CA decide how you book it.
Brand-first bag · marketing
Your branding leads, with the cause alongside. Book it under marketing or sales promotion, like any other ad spend. The NGO still gets ₹10 a bag.
Your live dashboard
Watch your campaign travel.
Every scan records the city, time and device, so you get direct attribution. Download everything for audits and board decks.
- Geographic spreadSee where your bags are used, city by city.
- Real-time scansCity, time and device for every scan.
- CSV exportAll data, ready for marketing audits.
- ESG reportingData points for your BRSR sustainability disclosures.
CB
Your Brand · Q1 campaignActive · Jan 15 – Mar 15 · sample data
Live48.2K
Impressions2,400
Bags out21 t
CO₂e avoidedESG impact report ready to export
Campaign ideas by industry
Every brand has a cause to carry.
Hygiene brand × Hygiene Bharat
10,000 bags near schools and hospitals with a hand-hygiene message.
10K
Bags5 crore
Est. impressions₹1L
To NGOEye care chain × Digital Detox
5,000 bags near tech campuses and malls on eye care and screen time.
5K
Bags18,400
QR scans₹50K
To NGOOil and gas PSU × Green Mission
50,000 bags nationwide around petrol-pump communities, tied to a sustainability pledge.
50K
Bags240+
Cities₹5L
To NGODigital bank × Cyber Suraksha
Bags at markets for first-time UPI users with "Never share your OTP" and a QR to a fraud-safety guide.
10K
Bags5 crore
Est. impressions₹1L
To NGOLearning app × Girl Education
School-gate drops in Tier 2 cities. The QR opens free lessons, and every bag funds a girl's school kit.
5K
Bags2.5 crore
Est. impressions₹50K
To NGODeveloper × Right to Clean Air
Bags for new-home buyers and nearby colonies, with a tree planted for every scan streak.
2K
Bags1 crore
Est. impressions₹20K
To NGO
For NGOs and social causes
Your mission, in a million hands.
Partner with ChangeBag at zero cost. Your cause is printed on premium totes, given free to citizens and carried daily by people who believe in what you stand for.
₹0
Cost to NGOs. Fully funded by brand sponsors.₹10
Donated per bag, straight to your cause.What NGOs get
Everything, for nothing.
Zero cost, full visibility
No budget needed, ever. Your message and logo go on every bag at no cost to you.
A new revenue stream
₹10 per bag goes to your organisation. 10,000 bags means ₹1 lakh, with no fundraising event.
Everyday awareness
Citizens become walking ambassadors. Every market trip carries your mission somewhere new.
Co-branded campaigns
Joint stories with established brands build your credibility and reach new supporters.
Revenue estimator
Your cause earns while it spreads.
Every bag adds ₹10 to your organisation. Donations are paid monthly, and your dashboard shows the live count.
₹50,000
from 5,000 bags
Impressions
2.5 crore
For your causePlastic replaced
25 lakh
Single-use bagsCO₂e saved
43.5 t
Over the bags' lifePayout
Monthly
Straight to your accountCause categories
Every good cause has a bag.
Environment
Climate action, plastic reduction, tree planting, clean water.
Education
Girl child education, rural learning, digital literacy.
Health
Mental health, nutrition, sanitation, rural healthcare.
Women empowerment
Gender equality, skill building, safety, economic independence.
National service
Armed forces support, veterans' welfare, national pride.
Animal welfare
Street animal care, wildlife conservation, cruelty-free India.
NGOs we've worked with
CRY IndiaGoonjSmile FoundationPrathamWWF IndiaAkshaya PatraiCallTeach for IndiaWildlife SOSPlant for Planet
Apply to partner
Become a cause partner in 3 steps.
Takes 5 minutes. We review every application within 48 hours. Join 100+ mission-driven partners.
01
Submit your application
Name, registration number, contact, primary cause and your work.
02
We review and approve
Our team checks your registration (FCRA / 80G where relevant) within 48 hours.
03
Get matched with brands
Campaigns start within 2–4 weeks of approval.
Explore impact
Causes that need you right now.
These high-impact causes are looking for brand partners. Sponsor one, or claim a free tote if you're a citizen.
Have a cause in mind?
Suggest a cause or bring your own NGO partner. We'll vet it and build the campaign around it.
Cumulative impact · updated Q1 2025
Numbers that prove change is happening.
Every bag leaves a trail of data: plastics replaced, CO₂ saved, causes funded and communities reached.
1.2M+
Total bags distributed
Across 800+ cities · up 65% on last year
600M+
Plastic bags prevented
At 500 replacements per tote
₹6.5 Cr+
Ad value for brands
Equivalent outdoor ad spend
10,400 t
CO₂e avoided
Estimated over the bags' life, at 8.7 kg a bag
₹1.2 Cr
Donated to NGO causes
₹10 per bag, every campaign
200K+
Citizens engaged
Unique QR scans and interactions
Where the bags go
800+ cities. Every corner of India.
From metros to Tier 3, ChangeBag reaches communities outdoor advertising doesn't touch.
Environment
The planet is keeping score.
600M+ plastic bags prevented
Each ChangeBag replaces 500 single-use plastic bags: 2.5 crore for every 50,000 bags sponsored.
8.7 kg CO₂e per bag
500 plastic bags at about 20 g CO₂e each is 10 kg avoided. We subtract about 1.3 kg for making the cotton tote.
200+ uses per bag
Each tote is carried to markets, offices and schools for 3–5 years.
Net Zero 2070 aligned
Every campaign report maps its savings to India's Net Zero 2070 commitment.
How we count
Our method, in the open.
Every estimate on this site comes from the same five assumptions. Your ESG report shows them too, so your auditors can check our work.
5,000Lifetime impressions per bag (ASI 2026 tote benchmark)
200Uses per bag over 3–5 years, 2.5 plastic bags each
500Single-use plastic bags replaced per tote
8.7 kgCO₂e avoided per bag, net of making it
₹10Paid to the NGO partner per bag
3–5 yrsBag life used in every estimate
Transparent pricing
Simple pricing. Serious impact.
No agency markups. No hidden fees. Every plan includes production, distribution, a live dashboard and an ESG impact report.
No setup feesESG report in every planDashboard includedEnd-to-end managed48-hour campaign start
Starter
Spark
500 branded totes · 1 city₹75K
one-time · ₹150 per bag
- 500 custom-printed cotton totes
- Distribution in 1 city you choose
- Logo and cause message design
- QR code tracking
- Basic dashboard (30 days)
- ₹5,000 NGO donation included
- Delivery in 10–14 business days
- Digital ESG summary
Most popularGrowth
Impact
2,000 bags · up to 3 cities₹2.5L
one-time · ₹125 per bag
- 2,000 bags, up to 3 cities
- Custom design and brand story panel
- Full real-time dashboard (90 days)
- City-wise reach analytics
- QR to your campaign landing page
- ₹20,000 NGO donation included
- Certified ESG impact report (PDF)
- Dedicated campaign manager
- Co-branded social media assets
Enterprise
Movement
10,000+ bags · nationalCustom
volume pricing · best per-bag rate
- 10,000 to 10 lakh bags, all India
- Multi-campaign annual strategy
- Co-branded NGO partnership
- Report with data for BRSR disclosures
- PR and media amplification pack
- Annual impact certificate
- White-glove account team
- State-wise distribution strategy
- Govt and PSU procurement support
First-time brands get 10% off the Spark plan. Mention it when you ask for a proposal. GST invoice included on every plan.
Always included
Every plan. No exceptions.
Design service
Professional bag design with your branding. Proof within 24 hours.
Production and logistics
QC, packing and delivery to distribution points. Fully managed.
Impact dashboard
Real-time QR tracking, city-wise reach and engagement.
ESG impact report
CO₂ saved, plastic prevented and NGO donation confirmation.
Add-ons
Make it bigger.
Add any of these to a plan. Priced on request.
Seed-paper tags
A tag that grows into a plant. A tiny tag, a lifelong commitment.
Carry Rewards
Scan streaks unlock your offers, so the bag drives repeat visits.
Artist edition
An Indian illustrator designs a limited cause print for your campaign.
Event drop kit
Branded stand, volunteers and claim cards for a fest, marathon or expo.
Extra city
Add another city's distribution to any plan.
Re-Loop take-back
Collect worn bags and upcycle them. Counted in your ESG report.
Plan comparison
Find the right campaign size.
| Feature | Spark₹75K | Impact₹2.5L · most popular | MovementCustom |
|---|---|---|---|
| Campaign scale | |||
| Bags included | 500 | 2,000 | 10,000+ |
| Cities | 1 | Up to 3 | All India |
| Est. lifetime impressions | 25 lakh | 1 crore | 5 crore+ |
| NGO donation | ₹5,000 | ₹20,000 | Custom |
| Design and production | |||
| Bag design service | ✓ | ✓ | ✓ |
| Brand story panel | — | ✓ | ✓ |
| Custom distribution plan | — | — | ✓ |
| Tracking and reporting | |||
| QR tracking | ✓ | ✓ | ✓ |
| Impact dashboard | Basic (30 days) | Full (90 days) | Unlimited |
| City analytics | — | ✓ | ✓ |
| ESG impact report | Digital summary | Certified PDF | BRSR data pack |
| Annual impact certificate | — | — | ✓ |
| Support and extras | |||
| Campaign manager | Email support | Dedicated | White-glove team |
| Social media assets | — | ✓ | ✓ |
| PR and media pack | — | — | ✓ |
| Govt procurement support | — | — | ✓ |
For government and PSUs
Carry change. Inspire the nation.
Every tote becomes a mobile national message. ChangeBag turns public campaigns into objects citizens use every day.
Swachh BharatDigital IndiaJoin Indian ArmyCyber SurakshaGreen MissionNet Zero 2070
Why it works
Public messages people actually carry.
Visible national impact
Each bag is a mobile message in markets, trains and schools.
Net Zero and plastic-free goals
Every campaign counts towards India's plastic reduction targets.
Data-driven impact
Track how many citizens received, used and engaged with your campaign.
Privately funded, publicly delivered
Campaigns can be funded by brand sponsors, at zero budget cost to the department.
Procurement made simple
Built for how government buys.
- Starts at 5,000 bagsTypical minimum for government campaigns.
- Full documentationProcurement paperwork and GeM portal support.
- State-wise distributionThrough markets, schools and public spaces.
- Case study30,000 bags for an Indian Army recruitment drive, 120M+ social reach.
For citizens
Get a free tote. Carry a cause.
ChangeBags are free for citizens, always. Pick a cause you care about and claim your bag. Over its life, one ChangeBag replaces up to 500 single-use plastic bags.
How to claim
Three steps to your ChangeBag.
01
Pick a cause
Choose a cause with an active sponsorship. Causes waiting for a sponsor have a waitlist.
02
Send your request
WhatsApp 88855 47134 with the cause name, your name and your area.
03
Get your bag
We confirm your details and tell you how your bag reaches you. Then carry it everywhere.
Carry Rewards
Scan your bag. Unlock rewards.
Scan the QR on your bag when you shop. Build a streak, see your plastic saved, and unlock offers from the brand that sponsored your bag.
- Scan when you use itNo app needed. The QR opens in your phone camera.
- See your impactPlastic bags you've saved, live.
- Unlock offersSponsor coupons at 5, 25 and 100 scans.
12
Scans this month
60
Plastic bags saved
Next reward at 25 scans
Sample view of a citizen's rewards page.
Ambassadors
Become a ChangeBag ambassador.
Students, RWA volunteers and local leaders help run drops in their area. Get a certificate, an ambassador kit, and your college or society named in the campaign report.
Help and support
How can we help?
Answers to common questions about campaigns, NGO partnerships and claiming a tote.
Getting started
What is ChangeBag?
ChangeBag is India's purpose-media platform, run by Teesgraphy, Hyderabad. Brands sponsor cotton tote bags with a cause message, and the bags are given free to citizens.
How do I start a campaign?
Choose a cause, share your logo and message, and confirm quantity, area and timeline. Ask for a proposal on this site or WhatsApp 88855 47134.
How quickly can my campaign go live?
Once we have your logo and you approve the bag proof, production starts within 48 hours. Distribution usually begins within 10–14 days for Spark and 14–21 days for larger campaigns.
What are the bags made from?
100% natural cotton canvas, printed with eco-friendly water-based inks. No synthetic fabrics, no chemical dyes.
Campaigns and reporting
Can I choose which cause or NGO my campaign supports?
Yes. Choose from our verified NGO partners or suggest a cause. We check NGO partners for FCRA / 80G registration and impact credentials.
How does the impact dashboard work?
Every bag carries a QR code linked to your campaign. Each scan records the event, city and clicks. Your dashboard shows total scans, a city heatmap and an engagement funnel, updated in real time.
Can we book this under CSR?
Choose the cause-first format: 90–95% of the print is the social cause and your logo or website takes only 5–10%, in a corner. Your CSR committee and CA make the final call. If you'd rather book it as marketing or sales promotion, choose the brand-first format.
Is the ESG report accepted for SEBI or CSR filings?
Our certified reports are aligned with SEBI's BRSR framework, and most brands have used them in annual reports. Please share it with your CFO or compliance team before filing.
Can I run multiple campaigns in a year?
Yes. Many brands run one campaign per quarter with different causes. The Movement plan covers this with an annual strategy, combined reporting and volume pricing.
Can I target a specific city or audience?
Yes. We work with market associations, RWAs, colleges and employer campuses across 800+ cities. Tell us your audience and we'll plan distribution around it.
Is there a minimum order for government or PSU campaigns?
Government campaigns usually start at 5,000 bags. We provide full procurement documentation and GeM portal support.
NGOs and citizens
Does it cost NGOs anything?
No. NGOs partner at zero cost. ChangeBag is funded by brand sponsors, and ₹10 per bag goes directly to the NGO.
How do I claim a tote?
Once a cause has an approved sponsorship, you can request a bag. WhatsApp 88855 47134 with the cause name and your details.
Why does a cause say "join waitlist"?
That cause doesn't have a sponsor yet. Join the waitlist and we'll let you know when it does.
Account and privacy
What information do you collect?
Our privacy policy explains what we collect, who we share it with and the cookies we use. Questions? Email change@teesgraphy.com.
How do I report a security issue?
Email change@teesgraphy.com with the details. We typically respond within 24 hours.
Brands, NGOs and government
Ready to carry change?
Tell us about your brand and we'll send a personal campaign proposal within 24 hours. No commitment.
- 24-hour proposalA brief with a bag mock-up, cost and impact projection.
- 15-minute strategy callNo sales pitch. Just strategy.
- Pilot-friendly pricingFirst-time brands get 10% off the Spark plan.
- GST invoice includedOn every plan.
WhatsApp+91 88855 47134
Email · reply within 24 hourschange@teesgraphy.com
Get a campaign proposal
Fill this in and send it to us on WhatsApp in one tap.